By: ISU Communications and Marketing Staff
February 5, 2009
Campaign pledges from Indiana State employees for 2008-09 totaled more than $67,000, a 23 percent increase over last year even though total pledges throughout the Wabash Valley United Ways six-county region were down in the face of a downturn in the economy.
"This years campus United Way committee, chaired by Bruce and Connie McLaren, brought a lot of excitement and energy to the campaign. Thanks to their efforts that included new ideas and an extensive campus marketing campaign, and the efforts of the campaign committee, ISU was able to reverse a five-year trend of declining annual campaigns. This is an especially remarkable achievement given our tough economic times," university President Daniel Bradley said.
The ISU United Way campaign included a campus kick-off at the university's landmark Dede Plaza Fountain featuring Sycamore Sam in a "Live United" T-shirt, as well as a cornhole tournament and the dedication of $10,000 in proceeds from Bradley's installation banquet.
The McLarens, both of whom are faculty members in the ISU College of Business, said the goal was to involve the entire campus from the start of the campaign and involve more university employees in the fund drive as well as other United Way activities.
"The campaign used the United Way Live United mission as the basis for our efforts. The enthusiasm of the campus campaign committee was contagious. So many people in the ISU community are served by United Way agencies or have a relationship with United Way through community engagement. It is a benefit to all of us when the campus is involved," Bruce McLaren said.
"Its wonderful to see such widespread participation and we are especially thankful to the Bradleys for their leadership. We hope that the campus will not only give, but continue to advocate and volunteer," said Connie McLaren.
In recognition of the commitment to community engagement by faculty and staff, the university's Beyond the Call award will be displayed in the College of Business, where Bruce McLaren serves as associate dean and professor of management information systems and Connie McLaren is professor and program coordinator of operations management and analysis.
Photo: Going 'Beyond the Call'
Members of Indiana State University's United Way campaign committee pose in their 'Live United' T-shirts prior to the start of the 2008-09 fund drive, for which the university would go on to post a more than 23 percent increase in pledges and receive the United Way's "Beyond the Call" award.
Writer: Dave Taylor, media relations director, Office of Communications & Marketing, Indiana State University, 812-237-3743 or email@example.com
United Way of the Wabash Valley has presented Indiana State University with its "Beyond the Call" award in recognition of the university's increased involvement in this year's pledge drive. Campaign pledges from Indiana State employees for 2008-09 totaled more than $67,000, a 23 percent increase over last year.