Indiana State University NASCAR Kinetics team to host NASCAR viewing party

October 12, 2011

Indiana State University's NASCAR Kinetics team will be hosting an official M&M'S Makes Race Day More Fun NASCAR viewing party of the Good Sam Club 500 at Talladega Super Speedway on Sunday, Oct. 23.

The ISU team will host the viewing party at Buffalo Wild Wings, 3718 S. US Highway 41 in Terre Haute. It will begin at 1:30 p.m. and finish at the end of the race. This event is free and open to the public, and it will include food, activities and giveaways for everyone in attendance. The event is part of the NASCAR Kinetics program, which offers select college students the opportunity to become a brand ambassador for NASCAR and be awarded a trip to Ford Championship Weekend at Homestead-Miami Speedway.

"The purpose of the viewing party is to make you feel like you're at the race," said Tony Stevenson, the ISU team leader who is a senior from Avon, Ind. "Like our fliers say, ‘Travel hundreds of miles without leaving the party.'"

The Indiana State NASCAR Kinetics team is comprised of the following students: Lindsey Butorac, who is majoring in marketing; Megan Jackson, who is majoring in technology education, Dan Savka, who is majoring in public relations; Stevenson, who is majoring in information design and end-user computing; and Sydney Valandingham , who is majoring in marketing. Each student is a participant in the university's motorsports studies program.

NASCAR developed the NASCAR Kinetics: Marketing in Motion program in 2009 with the mission of exposing college students to and educating them about the NASCAR brand. This innovative, engaging program gives the teams an opportunity to work through real-world business challenges facing the motorsports industry. Students will leverage techniques and lessons taught in the classroom to complete case studies and projects. Each student chosen for the NASCAR Kinetics program is tasked with fostering brand awareness throughout their college and the community. Students who have taken part in the program credit it for giving them a leg up on the competition for internships and jobs in the sports industry.

For more information on this event, or NASCAR Kinetics please contact the team leader, Tony Stevenson at tstevenson1@sycamores.indstate.edu or 317-625-7667.