Web Development

Graphic Standards

University Logo

The logo is the foundation upon which the University's identity program is built. The logo consists of two elements: the leaf symbol, and the name "Indiana State University."

The logo is designed to be used as one unit, as shown above. The symbol, the typography, and the tagline should always be used together. (There may be occasions where space does not permit using the tagline, such as on small specialty items. These exceptions must be approved by Communications and Marketing.)

All materials, print and electronic, published by the University will prominently (but not necessarily dominantly) display the University logo. It should not be used as a headline. Exception: campus units defined as sub-brands or independent brands have their own identifying marks.

Usage Guidelines for the Indiana State University Logo
The logo of the University is the identifying mark for all departments and offices. No individual units are to develop and use individual marks for their communications. Individual units will be identified typographically with the University logo to avoid developing competing images.

The University logo cannot be redrawn or altered in any way. The individual elements of the logo cannot be rearranged, rotated, animated, shadowed, or rendered in three-dimensional form. The logo cannot be combined with other symbols or graphics. The logo cannot be incorporated into illustrations, cartoons, or other symbols, logos, or shapes.

In order to preserve the integrity of the Indiana State logo, it must be reproduced in a large enough size to be clear. It must be surrounded on all sides by clear space of at least one-half the width of the leaf symbol.

It is preferred that the logo be reproduced in two ink colors: PMS 293 (blue) and black. The logo may also be reproduced in reverse (white on a dark background), all black, and all blue (PMS 293).

If the logo is reversed out of a solid color or a photographic image or overprinted on a light solid color or light photographic image, care must be taken to ensure that enough contrast exists to provide sufficient contrast.

The logo is unique to Indiana State University; therefore, units should always reproduce it from authorized digital files.

The University's official colors remain blue and white

PMS 293

Additional colors have been selected to act as supportive colors to the dominant blue:

PMS 298
PMS 295

These supportive colors should not dominate.


To strengthen the branding and graphic identity of the University, specific type fonts are recommended for use in Indiana State University print and electronic publications:

Adhering to the following standards for the University logo help ensure that the University's image is consistent and enables recognition and recall of the University.

Email Images

For those users who like to add an email image to their signature, here are three downloadable images that can be used. In Internet Explorer, simply right click the image and save it to your computer.

More to Blue 01

More to Blue 02

Indiana State University