Dr. Craig Morehead
Education
- Ph.D. - Human Movement Science, Old Dominion University - 2016
- Other - Facility and Event Management, Western Kentucky University - 2012
- M.S. - Recreation & Sport Administration, Western Kentucky University - 2007
- B.A. - Mass Communication, Western Kentucky University - 2005
Awards and Honors
- Dr. Mildred Lemen Faculty Excellence Award - 2023
- Faculty Community Engagement Award, Level 2 - 2022
- Career Achievement Award, Level 1 - 2021
- Outstanding Community Engagement Award - 2021
Licensures and Certifications
Teaching Interests
- I have taught a variety of courses at both the undergraduate and graduate levels, including Career Exploration in Sport, Career Development in Sport, Contemporary Issues in Sport, Sport Facility Planning & Design, Sport Event Management, Sport Officiating, Issues in Intercollegiate Athletics, Sport Sales, Sport Perspectives Abroad, and Capstone Experience.
Intellectual Contributions
- The day the madness died: A case study on crisis communication during the Big Ten Men's Basketball Tournament - Journal of Contemporary Athletics - 2022
- A qualitative exploration of ticket-pricing decisions in intercollegiate athletics - Journal of Issues in Intercollegiate Athletics - 2021
- The Circle of Unity: The power of symbols in a team sport context - Journal of Intercollegiate Sport - 2021
- Click here to donate: An examination of online crowdfunding campaigns by Division I intercollegiate athletic departments - Journal of Issues in Intercollegiate Athletics - 2019
- An Exercise in Personal Branding: Marketing Students Mentoring College Athletes in the New Age of NIL - Atlantic Marketing Association
Presentations
- Sustainable Cities: Incorporating the UN’s 17 Sustainable Development Goals into your next sport facility planning project. Commission on Sport Management Accreditation Conference 2023, 2023.
- DEI in the RFP: Exploring diversity, equity, and inclusion in sport event bid documents. Applied Sport Management Association Conference, 2022.
- Paying for the pandemic: An exploration of COVID-19 fundraising campaigns within NCAA Division I Athletic Departments. Sport Marketing Association Annual Conference, 2021.
- Let there be lights: Evaluating the battle to illuminate Wrigley Field using stakeholder theory. 2019 Conference of the North American Society for Sport Management, 2019.
- New tool, new motives? An examination of donor motivations for intercollegiate athletic crowdfunding campaigns. Sport Marketing Association Annual Conference, 2018.
Contract, Fellowship, Grant or Sponsored Research
- Grant: Ashby Trust Grant - Ireland & Scotland Study Abroad - ISU College of Health and Human Services - Ashby Trust Grant 2022 - 2023. Funded - $5,000
- Grant: Course Related Domestic Travel Grant - Sport Marketing Association Undergraduate Case Study Competition - ISU Center for Community Engagement - Domestic Travel Grant 2021 - 2021. Funded - $5,006
- Grant: Course Related Domestic Travel Grant - Sport Marketing Association Undergraduate Case Study Competition - ISU Center for Community Engagement - Domestic Travel Grant 2019 - 2019. Funded - $1,000
- Grant: Focus Indiana Employer Field Trip - Indiana Pacers Sales Project - ISU Career Center - Focus Indiana Employer Field Trip - 2019. Funded - $1,189
Research Interests
- My primary research interests focus on intercollegiate athletics, while I also study sociological issues in sport, revenue generation, and programming in residential summer camp settings.
University Service
- Role: Guest Speaker - Faculty Center for Teaching Excellence - Sustainable Cities Faculty Presentation, ISU Sustainable Cities Program - 2022
- Role: Program Organizer - The Loyola Project - 2022
- Role: Student Recruiter - New Student Orientation - Academic Advantage Faculty Video - 2022
Professional Service
- Role: Editorial Review Board Member - Journal of Issues in Intercollegiate Athletics 2022 - 2025
- Role: Editorial Review Board Member - Sport Marketing Quarterly 2019
Public/Community Service
- Role: Other - Trail's End Camp 2017
Craig Morehead joined the Department of Kinesiology, Recreation, and Sport as an Assistant Professor in the fall of 2018. Prior to joining the faculty at Indiana State, Morehead taught at both Coastal Carolina University and Northern Illinois University. He earned his PhD in Recreation and Sport Management from Old Dominion Univesity under the mentorship of Dr. Stephen Shapiro. Prior to entering academia, Morehead was an Assistant Track & Field Coach (throws) at Western Kentucky University from 2005-2012. He is the former editorial assistant for Sport Marketing Quarterly, and currently sits on the SMQ editorial board.
PhD - Sport and Recreation Management, Old Dominion University
Graduate Certificate - Facility and Event Management, Western Kentucky University
MS - Recreation and Sport Administration, Western Kentucky Univeristy
BA, Mass Communication, Western Kentucky University
O’Hallarn, B., Shapiro, S.L., Ridinger, L., Hambrick, M.E., Wittkower, D.E., & Morehead, C.A. (2018). Sport, Twitter hashtags and the public sphere: A qualitative test of the phenomenon through a Curt Schilling case study. Journal of Sport Management, 32(4), 389-400.
Slavich, M., O’Hallarn, B., & Morehead, C.A. (2018). “We smoked a gator!”: An exploration of college football fans’ Instagramming of food. Journal of Intercollegiate Sport, 11(1), 1-23.
Tyler, B.D., Morehead, C.A., Cobbs, J.B., & DeSchriver, T. (2017). What is rivalry? Old and new approaches to specifying rivalry in demand estimations of spectator sports. Sport Marketing Quarterly, 26(4), 204-222.
Wahl-Alexander, Z., & Morehead, C.A. (2017). Comparing campers’ physical activity levels between sport education and traditional instruction in a residential summer camp. Journal of Physical Activity and Health, 14(9), 665-670.
Morehead, C.A., Shapiro, S.L., Madden, T.M., Reams, L., & McEvoy, C.D. (2017). Athletic ticket pricing in the collegiate environment: An agenda for research. Journal of Intercollegiate Sport, 10(1), 83-102.
Morehead, C.A., O’Hallarn, B., & Shapiro, S.L. (2016). Tell me how you really feel: Analyzing debate, desire and disinhibition in online sports news stories. International Journal of Sport Communication, 9(1), 13-35.
O’Hallarn, B., Morehead, C.A., & Pribesh, S. (2016). Gaining S-T-E-A-M: A general athletic department social media strategy. Journal of Issues in Intercollegiate Athletics, 9, 39-61.
Drayer, J., Shapiro, S.L., & Morehead, C.A. (2014) Is the price right? A look at pricing in college sport. NACDA Report – Athletics Administration.
- Revenue generation and decision making
- Sociological aspects of sport
- Residential summer camp programming